Direct to CIIE - New Debut - Experience "Eating Well" and "Sleeping soundly" at CIIE
Beijing, November 5th (Reporter Jiao Hao and Wang Zijin) According to the Economic Voice of China Central Radio and Television (CCTV), the 7th China International Import Expo opened in Shanghai this morning (5th). This year's CIIE has arrived as scheduled, and the "circle of friends" is also growing, reflecting the confidence of foreign-funded enterprises in the Chinese market. Exhibitors from all over the world are rushing to Shanghai with new products, technologies, and services to join the CIIE and achieve mutual benefits. The special report "Direct Access to the CIIE" was launched today: a full "new" appearance - experiencing "eating well" and "sleeping soundly" at the CIIE.
Entering the Exhibition Hall of the China International Import Expo (Photo by Wang Zijin and posted on China National Radio)
The food and agricultural products exhibition area of this year's CIIE gathers global cuisine, including fruits, vegetables and agricultural products, beverages and alcoholic beverages, dairy products, leisure food and many other categories. At the booth of the exhibiting company Xinrongmao, a fresh Macanese durian from Malaysia attracted the attention of reporters.
The Malaysian Cat Mountain King Durian on the booth (photographed by Wang Zijin and posted on China National Radio)
According to the announcement of the General Administration of Customs, starting from June 24th this year, China will allow the import of Malaysian fresh durian that meets relevant requirements. This unique delicacy also made its debut at this year's CIIE.
Zhou Tianhuan, Product Manager of Xinrongmao Southeast Asia Procurement Department, introduced: "This is our first appearance of fresh durian from Malaysia at the China International Import Expo. The variety is Maoshanwang, and Chinese consumers are also familiar with this name. However, in the past, Maoshanwang durian was in the form of liquid nitrogen. This year, we are launching fresh durian. We hope to promote Malaysian fresh durian better through the platform of the China International Import Expo. The natural drop time of fresh durian in Malaysia is usually concentrated between 3am and 6am. Our workers collect the fruit in the factory in the morning and process it, then send it to the airport. The plane at 10pm can arrive in China at 2am the next day and be delivered to the store. The fastest durian can be from Malaysia in 36 hours. Delivered from the tree to the store for consumers to choose from
Currently, technological advancements are driving changes and innovation in the food industry, and consumers' demands for healthy, nutritious, safe, and personalized food are constantly increasing. PepsiCo, which has been deeply involved in the Chinese market for 43 years, showcased nearly 40 product combinations at the CIIE this year, and also brought three new products including freshly baked rice cakes to make their debut at the CIIE. Shi Jiaqi, Chief Group Affairs Officer of PepsiCo Asia Pacific and Greater China, said that the ingredient list of this new product is relatively simple, and with innovative technology, it can retain the sweet taste of rice without adding sugar, which is more in line with the needs of the Chinese consumer market.
Shi Jiaqi: "The products displayed here are all developed at PepsiCo's Asia Pacific R&D center in Shanghai. All product thinking and orientation are aimed at thinking from the perspective of Chinese consumers. Considering local ingredients, dietary habits, and lifestyles, we further reduce sugar, oil, and salt in all products. For example, Lay's potato chips have reduced saturated fat by 50%, which is in line with the trend of a healthy China
Global debut of milk products by exhibiting companies (photographed by Jiao Hao and posted on China National Radio)
Newland, an exhibitor from New Zealand, has been a "full-time student" participating in the CIIE for seven consecutive years. Throughout the previous CIIE, New Zealand has consistently launched new products every year, and this year is no exception. Yan Zhijun, the Director of Enterprise Marketing, introduced that at this year's CIIE, New Zealand will launch the world's first "4.0 A2 full chain low-carbon milk". This new product implements the green and low-carbon concept from the farm end, transportation end, and factory end, achieving different proportions of carbon reduction. The milk directly supplied by New Zealand pastures, which contains 4.0g protein per 100ml, can also better meet the demand of Chinese consumers for high-quality imported dairy products.
Yan Zhijun said, "Through our global debut, we not only give domestic consumers a global appearance, but in fact, this new product also represents some advanced concepts. Through the CIIE, our products can quickly reach the Chinese market. I remember the milk that was first launched at the second CIIE arrived in Pingluo County, Ningxia, in less than three months, reaching third -, fourth -, and fifth tier cities in China. The spillover effect of the CIIE is very fast. Previously, it took at least three years for a can of milk to reach such a city, which shows that the impact of the CIIE is very significant
The spillover effect of the CIIE continues to attract global enterprises to Shanghai to participate in this Eastern and win-win agreement. This year is also the seventh time that Canadian company Anashi Technology Group has participated in the CIIE. The booth area has expanded from 9 square meters in the first edition to over 140 square meters this year. Li Jingming, the executive officer of the company's China region, said that this year has also brought new designed products that will be launched globally at the CIIE. With the platform of the CIIE, many of the company's exhibits have become products, reaching more Chinese consumers.
Li Jingming said, "This year we will launch a new 'Happiness Brain Stress Management System' at the China International Import Expo. This system is targeted at teenagers, and our technology can help teenagers have more deep sleep in the same amount of time during sleep, improve their sleep efficiency, and also help teenagers relieve stress and improve their concentration in such an environment
In addition to "eating well" and "sleeping soundly", several outdoor clothing and equipment companies showcased new technologies in clothing fabrics at this year's CIIE. Uniqlo, which participated in the CIIE for the fifth time, showcased "smart fiber" clothing fabrics represented by PUFFTECH air cotton clothing. During this year's CIIE, consumers from all over the country will be able to "cloud travel to the Expo" anytime and anywhere on their mobile phones through digital means. The booth staff introduced, "This cotton jacket is filled with 3D ultra-fine hollow fibers, which are about 1/5 the thickness of human hair strands. The warmth retention is very good, and it can achieve air temperature locking, air moisture resistance, etc. After its debut at the China International Import Expo last year, this cotton jacket received a lot of feedback from consumers, who think this product is very good. Therefore, this year we have also upgraded the color and pattern
The enterprise business exhibition is an important part of the CIIE. It is reported that 3496 exhibitors from 129 countries and regions participated in this year's CIIE enterprise business exhibition, and 297 Fortune 500 and industry leading enterprises participated, setting a new historical high. More and more exhibitors are using the CIIE as a platform to showcase their latest achievements, and over 400 representative new products, technologies, and services will be showcased at the exhibition booths of this year's CIIE.
Source: Central Broadcasting Network Client